Films As Christmas Presents: Stella Artois Brings the French Cinema Classics Online

The creators of The Auteurs website listed five questions that got them set up the new social cinema experience:

#1: Why can’t you watch In the Mood for Love in a café in Tokyo on your laptop?
#2: Why is it so hard to meet people who share the same love for Antonioni?
#3: Wouldn’t it be great to instantly send Tati’s Playtime to a friend if you think they needed it? (There’s nothing like film therapy!)
#4: Why do films on the internet just look awful?
#5: Why are we talking as if we were John Cusack in High Fidelity?

I would add two more questions:

#6: Are you getting tired of trolls and opinionated madmen that populate IMDb.com discussion boards (so it seems sometimes, anyway)?
#7: Do you love visionary films but are breaking your neck trying to find them anywhere, online or in shops?

If you answered “yes” to questions #3, #6 and #7, and have asked the questions #1, #2, #4, and #5 previously and had no answer, then welcome to The Auteurs – “your online cinema anytime, anywhere”.

Supported by Stella Artois, The Auteurs

is not just about discovering wonderful new cinema or classic masterpieces. It’s also about discussing and sharing these discoveries, which makes us like a small coffee shop—… a place where you can gather and talk about alternative endings, directors’ cuts, and whatever those frogs in Magnolia meant. Heated debates and passionate arguments are welcome.

Some films may be free, others will cost a modest fee (far less than anything you may have to pay at your local cinema), but from 15 until 22 December you can watch a few films online for free, all thanks to the generous support from Stella Artois. Best of all, of course, is that what I have seen so far is streamed in the original languages, although with subtitles. Thus, if you want to practise your French skills, join the club.


Renowned for its advertising feats that saw beer ads produced as witty and colourful mini films, Stella Artois has sponsored an impressive selection of the French movie classics: Lola (1961, Jacques Demy), Les 400 Coups (1959, Francois Truffaut), Jules et Jim (1962, Francois Truffaut), Masculin, Féminin (1966, Jean-Luc Godard), Vivre Sa Vie (1962, Jean-Luc Godard), La Jetée (1962, Chris Marker), and Hiroshima, Mon Amour (1959, an adaptation by André Resnais of a screenplay by Marguerite Duras). Aptly called Le Recyclage de Luxe, this selection makes for a great introduction to the French cinema for those who are only just discovering it, and a wonderful Christmas present for the converts.

Donc le Père Noël nous a presenté une fête du cinéma classique, et tous la peuvent joindre en s’inscrivant au site. Et ceux qui ne vivent que pour les réseaux sociaux vont connecter le site avec le Facebook, pour partager les chefs-d’oeuvre du cinéma mondial avec leurs ami(e)s.

To start watching films, click here: LE RECYCLAGE DE LUXE.

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