Buy a Picasso, Save the Planet

Pratically hours after I briefly talked about saving the planet with the help of Social Media at the monthly Social Media Cafe, the UK-wide campaign to cut down emissions by 10% by 2010 has set off an art bomb. They got their hands on an original, signed Picasso and are offering it up for grabs, provided you pay £10.10 to enter the competition. And you can buy yourself as many chances as you like before the 31th of January deadline. The magic hat computer database will then produce one lucky white rabbit who will receive their genuine treat to hang up on the wall. All entry fees will go towards supporting the green cause.

Sadly, the competition is for the UK citizens only, but this will undoubtedly provide some food for thought to other green organisations elsewhere in the world. I have no idea where they’d get their Picassos from (or Matisses, or Leonardos, for that matter), but something will surely be spurred by this marriage of art and ecological initiative.

PS: I know the title is somewhat misleading. You are winning a Picasso, of course. However, because you are buying yourself chances to win the painting, you are effectively buying a Picasso. Not for a princely sum… although that may depend on how many times you choose to enter.


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